New South Korean Office to Collect Market information and Strengthen Support for Local Distributor

Nagano, Japan

Hioki E.E. Corporation is pleased to announce the opening of a new representative office in Seoul, South Korea, on April 15.

To boost product sales in South Korea, it is vital to gather market information locally in growth areas such as the electronic components, household appliances, and alternative energy sectors and to assess latent customer desires and needs. This information will be applied to the design of products as well as sales and service systems.

In opening an additional local office in this key region, HIOKI is looking to increase contact with customers and gather information locally, in greater proximity to the users of its products. At the same time, the new office will support its local distributor’s sales activities by undertaking advertising initiatives as part of a larger effort to increase sales.

“The Seoul Office was established so that we can be closer to our customers in Korea in all aspects from product development, customer service to after-sales support,” said Mr. Jun’ichi Ikeda, General Manager.� “In order to fully visualize and understand the market’s potential needs, wants and pain points, we will avidly reach out to our customers with the indispensable assistance of our local distributor, Taishin Corporation, as well as further strengthen our technical and sales support system.”

Additionally, markets in which HIOKI products enjoy broad-based use in Japan--for example, the automotive, rail, and communications sectors--also hold promise in South Korea. The new representative office will undertake a range of support activities to more effectively open up these markets.

Name: Seoul Representative Office, HIOKI E.E. CORPORATION
Opening date: April 15, 2013

Rm# 1118 & 1119, 11th floor, East Tower
Hanshin Intervalley 24, 322, Teheran-ro, Gangnam-gu
Seoul, 135-918, Republic of Korea

General Manager: Jun’ichi Ikeda
Functions:  Gathering of market information relating to the South Korea market, advertising and other supporting activities


Established in 1935, HIOKI E.E. CORPORATION (TSE: 6866) has grown to become a world leader in providing consistent delivery of test and measuring instruments through advanced design, manufacturing, and sales and services. By offering over 200 main products characterized by safety and quality while meeting an expansive range of applications, we aim to contribute to the efficiency and value of our customers’ work in research and development, production and electrical maintenance. HIOKI products and services are available around the world through our extensive network of subsidiaries and distributors. Information about HIOKI is available at

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